ProSieben invests millions in Fashion Community STYLIGHT

The ProSiebenSat.1 subsidiary Seven Ventures is set to invest in STYLIGHT.

ProSieben invests millions in Fashion Community STYLIGHT

Mood Boards by STYLIGHT

Munich, 31st January 2013. The ProSiebenSat.1 subsidiary Seven Ventures is set to invest in STYLIGHT. The Munich-based start-up will therefore not only profit from extensive media coverage but also from a capital investment of millions of euros. Benjamin Günther, co-founder and CEO of STYLIGHT says: „ProSieben is our absolute dream investor. The media company has shown that it has an excellent understanding of online businesses and believes they are the future. We view ProSieben“s commitment as an impressive affirmation of our business strategy.“

On STYLIGHT.co.uk , users have the possibility to create their own mood boards with their own outfit photos, favourite songs, videos and items from a selection of over 500.000 products available on the site. Users can share their mood boards with others in the community as well gain inspiration from other users- whether they live in Milan, London, Paris or Stockholm. STYLIGHT took more than a million orders in 2012, making them one of the first fashion communities to have a revenue model that works internationally . Founded in 2008, STYLIGHT has greatly expanded in the past year and is now active in eight European countries. External sales amounted to around 100 million euros.

Benjamin Günther: „ProSieben“s investment shows us that Social Curation is now a high priority for German media corporations. It“s all about international inspiration and local commerce; be inspired by an international community but buy from a trusted, local online store. This is what makes STYLIGHT so unique. And while we“ve still got a long way to go, our fast-growing community shows us we“re on the right track. Our main goal is to become the leading Fashion Community.“

STYLIGHT was founded by Anselm Bauer, Benjamin Günther, Max-Josef Meier and Sebastian Schuon in 2008. Investors include Holtzbrinck Ventures and Tengelmann Ventures. STYLIGHT pools over 400.000 fashion items from 70 partner shops- ranging from Asos to Zalando.

Kontakt:
Stylight GmbH
Benjamin Günther
Nymphenburger Str. 86
80636 München
08912228950
press@stylight.co.uk
http://www.stylight.com/